Google reviews widget.
Show your Google reviews on your own website. Find your business, design the widget, and paste two lines of code. It runs on your own Google API key, so there's no monthly fee.
Know your Place ID? Paste it instead
Find yours with Google's Place ID finder.
Preview
Example These are example reviews. Test your key below to see your own.
Design it
Layout
Theme
Corners
Google sends up to five reviews and chooses which, so there's no setting to pick or hide them. The widget says so, as Google's terms require.
Your Google API key
The widget asks Google for your reviews with your own key. Google gives 1,000 lookups a month free, then charges $20 per 1,000. What it costs
How to get a key (about 10 minutes)
- Go to Google Cloud, sign in, and create a project for your website.
- Add a billing account to the project. Google asks for one even if you stay within the free allowance.
- In APIs & Services, open the Library, find Places API (New) and turn it on.
- In APIs & Services, Credentials, choose Create credentials, then API key.
- Paste the key below and press Test my key to see your own reviews in the preview.
- Lock the key down: under Application restrictions choose Websites and add
yourwebsite.co.uk/*and*.yourwebsite.co.uk/*. Under API restrictions, allow Places API (New) only. Save. - Set a daily limit: in APIs & Services, open Places API (New) and its quotas, and lower the requests per day to suit your traffic. A budget alert in Billing is a good idea too.
Your key goes into your website's code and to Google. It's never sent to us or saved here.
Add it to your website
Find your business at the top of the page first, and its ID goes into the code.
Paste this where you want the reviews to appear.
Where to paste it
- WordPress: add a Custom HTML block where you want the reviews.
- Wix: Add, Embed code, then Embed HTML, and paste it in.
- Squarespace: add a Code block.
- Shopify: in the theme editor, add a Custom Liquid section.
- Webflow: add an Embed element.
- Anything else: anywhere you can add HTML to a page.
What it costs
The widget is free. Google charges your key for the reviews: each time the widget loads on a page, that's one lookup.
| Widget views a month | Google's charge |
|---|---|
| Up to 1,000 | Free |
| 3,000 | About $40 |
| 5,000 | About $80 |
| 10,000 | About $180 |
Google's prices for Place Details Enterprise in US dollars, as of October 2026: 1,000 free a month, then $20 per 1,000. Check Google's pricing page for the current figures.
The widget only asks Google once it's about to scroll into view, so visitors who never reach it don't count. Put it lower down a page, and set a daily limit on your key (step 7 of the key instructions), and a busy day can't run up a bill.
Why not save the reviews and ask Google less often? Google's terms don't allow storing them, so every widget built on Google's own reviews works this way.
Questions about the reviews widget
Why does it only show five reviews?
Google's API sends up to five reviews for a business, and Google chooses which. Widgets that show more are copying reviews and storing them, which Google's terms for its API don't allow.
Can I choose which reviews it shows, or hide bad ones?
No. Google picks and orders them, and the widget says so. Hiding negative reviews would also be risky under UK consumer law, which treats concealing negative reviews as misleading. You can choose how many of Google's five to show.
Is it safe to put my API key in my website?
Keys made for websites are meant to be visible in the page. What keeps yours safe is locking it to your own website, allowing Places API (New) only, and setting a daily limit, as in the steps above. Then nobody else can run up costs on it.
Why do I need my own key?
Google charges for every lookup, and its terms don't allow storing reviews to save on them. With your own key you get Google's free allowance, other sites' traffic can't affect your widget, and there's no subscription to us.
Why doesn't my key work in the test?
If you've already locked it to your website, it won't work on ours, which is how it should be. Add the code to your site and it'll work there. To test it here, add lincolndigital.co.uk/* to the key's websites, then take it off again.
Will it slow my website down?
No. The script is small, loads without holding up your page, and only asks Google for the reviews when the widget is about to scroll into view.
My site has a Content Security Policy. What does it need?
Allow scripts from https://lincolndigital.co.uk, connections to https://places.googleapis.com, and images from https://lh3.googleusercontent.com (reviewers' photos).
What's the "Widget by Lincoln Digital" link?
A small credit link back to this page, which is how we keep the widget free. It's marked nofollow, so it doesn't pass anything from your site's SEO.
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