Reported as sales
We report on the traffic and sales search brings in, as well as the rankings.
Online shops live and die by search. When your product and category pages rank, you get customers who are ready to buy, without paying for every click.
We do SEO for online shops. That means fixing the technical problems shops tend to have, arranging categories around what people search for, writing product content that sells, and adding the structured data that puts prices and stock in Google results.
We're in Lincoln and work with businesses across Lincolnshire and just over the border, including North Hykeham, Gainsborough, Market Rasen, Sleaford, Grantham, Newark, Horncastle and Louth. We work with clients further afield over video.
We report on the traffic and sales search brings in, as well as the rankings.
Duplicate URLs from filters, thin product pages and slow category pages are the usual culprits, and we fix them in the code.
Prices, stock and reviews shown in Google, so your listing stands out.
We design and build online shops too, so fixes are made properly rather than worked around.
Our own websites
That's across the websites we build and run. The SEO on them is done by the same people who would work on yours.
Reviews from clients we've worked with.
5 five-star reviews
Lincoln Digital are awesome! Really dedicated and care about their work, and have a passion like no other I've worked with. Also, their SEO skills are TOP NOTCH. We are ranking highly for all of our clients because of them.
Andy DoucetDigital Marketing IndustryThanks so much for your great help in having me modernize my site and create the best SEO possible. … If you're looking for a solid top-notch pro in the SEO field, Lincoln Digital is the best choice you can make!
Jonathon FleckCourier IndustryHonestly, I have never found any expert like Lincoln Digital. Their skills, ambition and the drive are exactly what's needed to start a new business.
Sven PerlbergTranslation IndustryRated by the people the SEO industry listens to
When 2,596 modules of Google's internal Search documentation leaked in May 2024, Matt Hodson, Lincoln Digital's founder and the person who does our SEO, built 2596.org within days: every module searchable, each with a plain-English overview of what it means for rankings. Two of the most respected names in SEO were recommending it within hours, and the industry's news site was still using it eighteen months later.
The person working on your website reads Google's own documentation, not second-hand advice. That understanding goes into every site we build and every SEO plan we run, for businesses in Lincolnshire.
If you're going to use your weekend to go through and analyze further the Google Docs leaks, then this site is a must: 2596.org by @hodsonated - it doesn't only make them easily searchable, but adds an "AI Overview" of each 👌👀 Soooo good. Check it out.
Aleyda Solis @aleyda
International SEO consultant, OraintiOn X, 1 June 2024 Replying to the launch of 2596.org
This is amazing 👏🏽👏🏽👏🏽
Lily Ray @lilyraynyc
VP of SEO Strategy & Research, AmsiveOn X, 1 June 2024 Seen in Search Engine Roundtable
Eighteen months on, our work was still the reference: a screenshot of it illustrated Barry Schwartz's piece on whether service areas affect local rankings.
“Google API Doc Hints Service Areas Not A Local Ranking Factor”
Barry Schwartz @rustybrick
Founder and editor, Search Engine Roundtable5 December 2025Starting prices to give you an idea. Every project gets a fixed quote, agreed before any work starts. Prices exclude VAT.
from £595
A one-off SEO foundation for an online shop.
from £550/mo
Ongoing SEO for small to mid-sized shops.
from £950/mo
For larger catalogues and competitive markets.
We do our best work on shops we built, because we can change anything in the code. For other shops we can audit, plan and write the content, and give your developer a clear list of technical fixes.
Shops have hundreds of product and category pages, filters that create duplicate URLs, and product data Google can show as rich results. Ecommerce SEO handles all of that at scale.
Most shops see organic traffic growing over three to six months. Quick technical wins can help sooner.
Not always. If the platform is holding the shop back, with slow pages or URLs you can't control, a rebuild in .NET is often the better investment. We'll tell you honestly after the audit.
Tell us about your project and we'll come back within one working day with ideas and a fixed-price quote.
Get a free quote →