Honest about the limits
Nobody can guarantee what an AI will say. We improve the signals it relies on and show you what changed.
More people now ask ChatGPT, Google's AI Overviews and other assistants for recommendations. Who's a good plumber in Lincoln? Where can I buy plum bread? The answers come from what those tools can find and trust about your business online.
AI SEO, sometimes called GEO or AEO, is about making sure the business those tools recommend is yours. We structure your website so AI tools can read it, tidy up your business details everywhere they appear, and write content that answers the questions people ask. Nearly all of it helps your ordinary Google rankings too.
We're in Lincoln and work with businesses across Lincolnshire and just over the border, including North Hykeham, Gainsborough, Market Rasen, Sleaford, Grantham, Newark, Horncastle and Louth. We work with clients further afield over video.
Nobody can guarantee what an AI will say. We improve the signals it relies on and show you what changed.
Clear structure, consistent facts and direct answers help your normal rankings as well.
We add the structured data these tools read directly into your site.
Each month we check what the main AI assistants say about you and your competitors.
Our own websites
That's across the websites we build and run. The SEO on them is done by the same people who would work on yours.
Reviews from clients we've worked with.
5 five-star reviews
Lincoln Digital are awesome! Really dedicated and care about their work, and have a passion like no other I've worked with. Also, their SEO skills are TOP NOTCH. We are ranking highly for all of our clients because of them.
Andy DoucetDigital Marketing IndustryThanks so much for your great help in having me modernize my site and create the best SEO possible. … If you're looking for a solid top-notch pro in the SEO field, Lincoln Digital is the best choice you can make!
Jonathon FleckCourier IndustryHonestly, I have never found any expert like Lincoln Digital. Their skills, ambition and the drive are exactly what's needed to start a new business.
Sven PerlbergTranslation IndustryRated by the people the SEO industry listens to
When 2,596 modules of Google's internal Search documentation leaked in May 2024, Matt Hodson, Lincoln Digital's founder and the person who does our SEO, built 2596.org within days: every module searchable, each with a plain-English overview of what it means for rankings. Two of the most respected names in SEO were recommending it within hours, and the industry's news site was still using it eighteen months later.
The person working on your website reads Google's own documentation, not second-hand advice. That understanding goes into every site we build and every SEO plan we run, for businesses in Lincolnshire.
If you're going to use your weekend to go through and analyze further the Google Docs leaks, then this site is a must: 2596.org by @hodsonated - it doesn't only make them easily searchable, but adds an "AI Overview" of each 👌👀 Soooo good. Check it out.
Aleyda Solis @aleyda
International SEO consultant, OraintiOn X, 1 June 2024 Replying to the launch of 2596.org
This is amazing 👏🏽👏🏽👏🏽
Lily Ray @lilyraynyc
VP of SEO Strategy & Research, AmsiveOn X, 1 June 2024 Seen in Search Engine Roundtable
Eighteen months on, our work was still the reference: a screenshot of it illustrated Barry Schwartz's piece on whether service areas affect local rankings.
“Google API Doc Hints Service Areas Not A Local Ranking Factor”
Barry Schwartz @rustybrick
Founder and editor, Search Engine Roundtable5 December 2025Starting prices to give you an idea. Every project gets a fixed quote, agreed before any work starts. Prices exclude VAT.
from £495
Find out what AI assistants say about you and why.
from £950
Get your site and business details AI-ready.
from £595/mo
Ongoing work for AI answers and Google rankings.
AI SEO means making your business easy for tools like ChatGPT and Google's AI Overviews to find, understand and recommend. It builds on normal SEO, with more emphasis on structured data, consistent business details and content that answers questions directly.
No, and be wary of anyone who says they can. We improve the signals these tools rely on and track the results each month.
There's a lot of overlap. Most of what helps AI tools, like clear structure, trustworthy content and consistent details, also helps you rank on Google.
An AI visibility audit starts at £495, a one-off set-up at £950 and ongoing AI and search work at £595 a month.
Tell us about your project and we'll come back within one working day with ideas and a fixed-price quote.
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